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Sharper pricing. Stronger margins.

The intelligencebehind better pricing.

Assayed is an independent pricing consultancy for consumer brands, combining quantitative evidence with commercial judgment to show where pricing is creating value — and where it isn’t.

Find pricing opportunitiesSee a sample analysis
A pricing decision brought to focus between quantitative evidence and commercial judgment Six considerations join one line in alternation — demand elasticity, margin economics and trading sell-through from the evidence side; brand positioning, range architecture and market context from the judgment side — and the line ends in one pricing decision. QUANTITATIVE EVIDENCEEVIDENCE COMMERCIAL JUDGMENTJUDGMENT DEMAND Elasticity ECONOMICS Margin TRADING Sell-through BRAND Positioning RANGE Architecture MARKET Context DECISION READY

Pricing decisions

Where pricing creates value.

Assayed examines the commercial decisions behind a price — from how a product enters the range to how it should move across promotions, markets and time.

Identify where price and demand have drifted out of alignment.

Assayed combines observed customer behaviour with unit economics and portfolio context to prioritise the prices worth changing — and the ones worth leaving alone.

ElasticityContributionDemand strengthConfidence

OutputPrioritised repricing agenda with direction, rationale and expected commercial effect.

A portfolio opportunity map Products plotted by demand strength against value capture; the product with strong demand and weak capture is marked to reprice first. PORTFOLIO OPPORTUNITY MAP DEMAND STRENGTH → VALUE CAPTURE → REPRICE FIRSTstrong demand · weak capture

Find where the range is compressed, confused or leaving value uncaptured.

Assayed looks at relative price positions across the portfolio to identify weak premium separation, awkward gaps and products that undermine the intended architecture.

EntryCorePremiumPortfolio role

OutputRevised price ladder with clear entry, core and premium roles.

A compressed range and its rebuilt ladder The current range runs fifty-nine, seventy-nine, eighty-nine with the premium step compressed; the rebuilt range opens the premium tier to one hundred and nine. CURRENT RANGE $59$79$89 ENTRYCOREPREMIUM COMPRESSED REBUILT RANGE $59$79$109

Price the product into the range — not in isolation.

Assayed weighs margin requirements, willingness to pay, competitive context and the role the product needs to play in the range before selecting a launch position.

Willingness to payMargin floorRange fitPositioning

OutputRecommended launch range, commercial rationale and room for future promotion.

Three candidate launch positions Accessible at one hundred and forty-nine, recommended at one hundred and sixty-nine where margin and position align, premium at one hundred and eighty-nine. CANDIDATE POSITION $149Accessible $169RECOMMENDED $189Premium margin + position align

Separate promotions that unlock demand from promotions that simply give margin away.

Assayed looks at sell-through, demand response and product role to decide where discounting is doing useful work — and where full-price performance should be protected.

Markdown depthSell-throughPromo responseInventory

OutputPromotion depth, timing and SKU-level markdown priorities.

Where promotional margin goes Heroes sell mostly at full price with little promotion; the tail sells mostly on promotion. Strong sellers are marked to protect. WHERE PROMOTIONAL MARGIN GOES HEROES CORE TAIL FULL-PRICE DEMANDPROMOTION protect strong sellers

Keep the brand coherent while letting each market support its own price.

Assayed looks beyond currency conversion to local willingness to pay, taxes, category norms, competitive anchors and the role of each market in the wider portfolio.

Willingness to payCompetitionTaxPositioning

OutputMarket-specific price architecture and the local gaps worth correcting.

Local price position across three markets Australia at one hundred and twenty dollars, the United States at seventy-five dollars and the United Kingdom at sixty-five pounds — each a local position, not a converted equivalence. LOCAL PRICE POSITION AUUSUK $120 $75 £65 local position, not converted equivalence

Bring the decision. Leave with a way forward.

  1. FrameDefine the pricing question, constraints and commercial objective.
  2. ExamineBring together the quantitative evidence and commercial context that matter.
  3. ActRecommend a practical way forward with risks and next actions.

Sample analysis — a synthetic portfolio review

Worked example · fashion brand32 products · 12 months

Portfolio view

See your pricing as a system.

32 products · revenue-weighted

A portfolio priced as thirty-two separate decisions Thirty-two products plotted by demand strength against value captured. The products with the strongest demand sit low on value captured, marking them as opportunities. WEAK DEMAND STRONG DEMAND VALUE CAPTURED REPOSITION PROTECT EXIT / CLEAR STRETCH

Pricing health71/ 100

Protect
8
Stretch
6
Reposition
11
Exit / clear
7

What the map revealsThe issue isn’t one price. It’s how the portfolio fits together.

01 · Price architecture

The range is compressed.

Premium tier · 6 SKUs

13%

Premium sits only 13% above core.

ActionRebuild the top of the price ladder.

Current architectureIllustrative AUR

Three price tiers with a compressed premium step Entry at fifty-nine dollars, core at seventy-nine dollars, and premium at eighty-nine dollars — the premium step is far shorter than the one below it. ENTRY$59 CORE$79 PREMIUM$89 +13%

Current: $59 → $79 → $89Opportunity: real separation at the top end.

02 · Promotion discipline

Protect winners.

Revenue mix · full price / promo / markdown

How the range is currently selling

Revenue mix by product group Hero products sell sixty-two per cent at full price and nine per cent on markdown, while tail products sell twenty-four per cent at full price and forty-five per cent on markdown. HEROES62%29% CORE47%39% TAIL24%31%45% FULL PRICEPROMOMARKDOWN

41%

of promotional margin is being spent on products already selling strongly.

ActionConcentrate discounting where inventory actually needs help.

03 · Pricing power

Your strongest products carry your weakest prices.

Demand resilience · revenue-weighted

Products ranged from price sensitive to price resilient The largest products by revenue cluster at the price-resilient end of the range, where prices have been raised least. PRICE SENSITIVE PRICE RESILIENT REVENUE CONCENTRATION 38%
Hero products
6
Of revenue
38%

High-volume hero SKUs cluster on the price-resilient end of the range.

ActionCapture more value where demand is strongest.

04 · Value creation plan

The pricing agenda.

Portfolio priorities · illustrative impact

  1. 01
    ProtectHero SKU full-price performance
  2. 02
    StretchPremium price architecture
  3. 03
    FocusPromotional investment
  4. 04
    CorrectUnder-monetised resilient SKUs

Indexed contribution bridgeSynthetic

An indexed contribution bridge from one hundred to one hundred and eleven point three Architecture adds three point one, repricing four point six, promotions two point two and mix one point four, taking an indexed contribution of one hundred to one hundred and eleven point three. INDEX · AXIS FROM 90 100CURRENT +3.1ARCHITECTURE +4.6REPRICING +2.2PROMOTIONS +1.4MIX 111.3POTENTIAL

Potential contribution index — illustrative, not a forecast111.3

Synthetic example for demonstration only. Figures are illustrative and do not represent a client result or a forecast.Stage 01 / 05

A report built to be used.

Every pricing analysis ends in a decision-ready report. This is its shape — what you actually receive.

assayed. Pricing review Specimen · the shape of every report
  1. 01

    Portfolio position

    The range read as one system, and where it stands today.

  2. 02

    Evidence reviewed

    What was examined, what it showed, and what was not available.

  3. 03

    Findings

    Where margin leaks, ranked by what each leak is worth — each one with the evidence behind it and how far that evidence can be trusted.

  4. 04

    Commercial implications

    What the findings mean for contribution, exposure and risk.

  5. 05

    Pricing agenda

    The moves in priority order: what to protect, what to change, what to test first, and when to look again.

Evidence strength Rated on every report, finding by finding

Focused analysis or continued advice.

Pricing analysis

A scoped investigation resulting in a clear, decision-ready pricing report.

Ongoing advisory

Continued interpretation, scenario work and decision support as evidence or conditions change.

Why “Assayed”?

Assay — to examine something carefully in order to understand its composition, quality or value.

Evidence. Judgment. Action.

  • Quantitative evidenceUnderstand what the numbers are saying.
  • Commercial contextPut those numbers inside the brand, market and range.
  • Clear prioritiesSeparate what matters from what doesn’t.
  • Practical decisionsTurn the analysis into something the business can act on.

Independent commercial pricing intelligence.

Assayed is an independent consultancy built for founder-led consumer brands, available internationally. Every engagement is scoped, analysed and communicated directly, from the initial question through to the recommendation.

What pricing decision is sitting on your desk?

Bring a pricing decision you are weighing — or ask us to examine the whole range and find the questions worth answering.

No data is needed at this stage. If business data is required, we’ll arrange a secure way to share it after the initial conversation.

Or email contact@assayed.ai directly. Enquiries are answered within two business days.