Now accepting pilot partners

Stop Guessing
Your Prices.

Assayed analyzes your sales data and tells you exactly which SKUs are underpriced, overpriced, or priced just right — with the math to prove it.

Get Your Free Pricing Audit See How It Works

Built for DTC fashion & apparel brands · $500K–$10M / year

Recommendation Live
Essential Tee · Black TEE-BLK-M · 14,281 sold
Current $34
Fair $42
Est. annual impact +$62,000
The Problem

You're Leaving Money on the Table

Most clothing brands price by gut, competitor copying, or cost-plus markup. The result?

  • Best-sellers underpriced by 10–20% Customers would pay more, but you'll never know.
  • Slow movers overpriced Killing conversion rates and clogging inventory.
  • No framework for testing So you're stuck guessing forever.

Current price vs. optimal

5 SKUs · sample
Essential Tee
−18%
Denim Jacket
+2%
Winter Parka
+24%
Basics Pack
−12%
Hoodie Classic
−9%
← UNDERPRICED OVERPRICED →
What You Get

We Do the Math So You Don't Have To

Upload your sales data. Get back specific, auditable recommendations for every SKU.

SKU-Level Analysis

Current price vs. optimal price for every product. See exactly where you're leaving margin on the table.

Impact Estimates

Revenue and profit projections for each recommended change. Know what to expect before you commit.

CFO-Ready Report

Full methodology documentation. Your finance team can audit every assumption we make.

Scenario Simulator

Test "what if" scenarios before making changes. See how different pricing strategies play out.

Demand Drivers

Understand what's actually driving sales — price, seasonality, promotions, or something else entirely.

Prioritized Actions

A ranked list of price changes by impact. Start with the highest-value moves first.

How It Works

From Raw Data to Recommendations in 2 Weeks

No heavy lifting required. Just export your data and let us do the rest.

01

Send Us Your Data

Export your orders from Shopify (or wherever you sell). CSV is fine — we don't need your login, just the data. No need to clean or prep anything.

$ head orders_2025.csv
order_id,sku,qty,price
8341,TEE-BLK-M,2,34.00
8342,DNM-JKT-32,1,120.00
8343,HOD-GRY-L,1,89.00
✓ 14,281 rows loaded█
02

We Build Your Model

We run demand elasticity analysis at the SKU level, controlling for promotions, seasonality, and inventory effects. This is your data, not generic industry benchmarks.

// fitting glm[TEE-BLK]
β_price   −1.82 (0.21)
β_season  +0.44 (0.09)
β_promo   −0.31 (0.12)
R²      0.78
◐ 4,000 draws…
03

You Get the Playbook

A full pricing audit with specific recommendations, expected impact estimates, and a simulator to test scenarios before committing to any changes.

// top_actions.md
1. TEE-BLK   +$62K  $34→$42
2. PRK-WIN   +$34K  $329→$289
3. BASICS×3  +$28K  bundle
4. DNM-JKT   +$21K  +15%
5. HOD-GRY   +18cv  −11%
Example Analysis

What This Looks Like in Practice

Representative findings from a DTC basics brand analysis.

Pricing Recommendations Sample Data
ProductFindingRecommendationEst. Annual Impact
Essential TeeUnderpriced$34 → $42+$62,000 profit
Winter HoodieOverpriced$89 → $79+18% conversion
Basics PackNew BundleCreate @ $95+$28,000 revenue
Denim JacketUnderpriced$120 → $138+$34,000 profit
Total Identified Opportunity +$0/year

This is a representative example. Your results depend on your data.

FAQ

Common Questions

01Who is this for?
DTC and e-commerce clothing/apparel brands doing $500K–$10M in annual revenue, primarily selling through Shopify or similar platforms. If you have 6+ months of order history and 20+ SKUs, we can help.
02What data do you need?
A CSV export of your orders (date, SKU, quantity, price, any discount codes). We don't need your Shopify login or any customer PII.
03How is this different from competitors?
Most pricing tools give you "industry benchmarks" or competitor monitoring. We build a demand model specific to your customers and your products based on how your audience responds to price changes.
04What modeling do you use?
GLM and Bayesian demand elasticity at the SKU level, with controls for promotions, seasonality, and inventory effects. Everything is documented so your finance team can audit it.
05Do you change my prices automatically?
No. You get recommendations and a checklist. A human (you) decides what to implement. We never touch your store directly.
06How much does it cost?
The pilot is free — we're looking for early partners to refine the product. After that, pricing depends on your catalog size and needs. Let's talk.
Get Started

Ready to Find Out What You're Missing?

Get a free pricing audit. See exactly where you're leaving money on the table — and what to do about it.

Book Your Free Audit

Quick call. No obligation. Worst case, you learn something about your pricing.